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Zero party data vs 1st party data. Zero-Party Data vs. First-Party Data: An Extensive Comparison Looking for: Zero party data vs 1st party data Click here to DOWNLOAD Zero party data vs 1st party data - First, it was Third-Party Data. Then it was First-Party Data. Zero-party data is information shared directly from your customers, as they provide you with their personal information, interests, preferences, wants, and more. This key information is proactively, and voluntarily, being shared with their favorite brands and organizations. It paints a bigger picture of who they are as a consumer, and how they want to be recognized. Zero-party data eliminates the question marks around digital engagement and digital consumerism. And in a time when data regulation and safety are at an all-time high, zero-party data essentially puts the power back in the hands of the consumer as they choose which information they want to share. And because zero-party data ...
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